Redefining Beauty

Proudly presenting our startling new beauty showcase – ? Redefining Beauty ? – What if we redefined beauty? What if the industry cast aside unrealistic beauty standards and damaging ideologies? What if every person, in every culture felt inspired, validated and beautiful with our advertising?

The SB team explores the power of CGI and visual effects – taking reference from iconic trailblazers Alexander Mcqueen and Kevyn Aucoin – to present a forwarding thinking, stunning style for beauty brands to rethink how they advertise.

From pencils snapping to seamless nail polish swipes, our Creative Directors crafted this edgy, forward thinking and stunning film, which demonstrates the flexibility of CGI.

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