Why India’s Fair Skin Business Is Booming

India is home to Bollywood, the world’s most prolific movie industry. For those who dream of stardom, landing a leading role may depend on the color of your skin. India’s preference for fair skin has given rise to a skin-lightening industry worth nearly $500 million dollars.

VICE’s Gianna Toboni heads to Mumbai to find out how this cultural bias is fueling the booming business of fairer skin.

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