The SECRET the Beauty Industry Doesn’t Want You to Know

In this video, we’re diving into a controversial topic: Has makeup innovation truly reached its peak? With the rise of repackaged products, recycled trends, and copycat beauty brands, it feels like creativity in the makeup industry is dead. From barrier creams that were once called ceramide creams to lip oils and matte makeup rebranded with new names, we’re seeing the same products in a different package.

Let’s explore why so many new makeup releases feel oddly familiar and discuss how dupe culture, trend-chasing, and the constant need for more “newness” could be stifling genuine innovation. Are beauty brands more focused on copying and competing than creating? Is makeup creativity dead? Let’s take a closer look at why makeup products may have reached their peak and why the beauty industry is struggling to produce unique products that excite us.
Comment below with your thoughts: Do you think makeup innovation is dead? Or is this just a phase? Let’s talk about it all in this video on the truth about the beauty industry in 2024.

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LINKS/WHERE TO BUY
(Links marked with an * are affiliate links)

My Saint Medal/Cross- https://stellatide.com/collections/catholic-necklaces/products/custom-saint-necklace

Makeup I’m Wearing:

*NYX Lift & Snatch Brow Pen in Ash Brown ($13) https://howl.link/6ktkbzai9mloy

*Colourpop Shadow Stix in Next Spot (ltd edition) $8, code JENPHELPS for $5 off $25- https://colourpop.sjv.io/EEaR9P

*Lawless Liquid Eyeliner in Coco ($21) https://bit.ly/3AFUGgC

*Hourglass Unlocked Extensions Tubing Mascara ($32) https://howl.link/ji9plm9m3y6yv

*One Size Turn Up The Base Full Beat Liquid Foundation in Light 15R ($44) https://howl.link/whu62knmnfmrx

*Milani Cheek Kiss Liquid Blush in Rosalia ($12.99) https://howl.link/9pux50o9wqvqa

*Maybelline Teddy Tint Lip Stain in Kneehigh ($12.99) https://howl.link/dul1vkaz14k90

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💖 ABOUT ME:

Hi, my name is Jen I am 44 and live in Connecticut with my husband and 8 year old son. I am a stay-at-home Mom and full-time YouTuber with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy’s doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you’ll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don’t forget to SUBSCRIBE & leave me a comment!

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